Google comes close to disclosing payout.
Submitted by AdSense bits on Tue, 07/02/2006 - 10:44am.
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News: AdSense
The AdSense buzz today is that Google has disclosed their payout percentage. The following was printed in a nytimes article:
"For every dollar received through Google AdSense, Google pays 78.5 cents to the publishers. I had thought it to be near 75% which some said was too optimistic. I must say I'm pleasantly surprised to find the figure even higher. Hopefully this is a sign Google will be more open about their business practices in the future. They owe that to their business partners - the publishers."
While this definitely sheds some light on how much of the cut we're getting, I think it's safe to say that the exact number could be a lot different for some of us. It is believed that larger publishers (think weblogs.inc) receive a higher payout than most, but it's just speculation.